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Every industry develops jargon to explain specific actions, events or job descriptions. The web site development and digital design industry is no different. Unfortunately, many common terms have been borrowed from other industries and those terms can create confusion. Because we explain how a website works, we try to avoid the use of jargon and technical terminology wherever possible. Website buzzwords rarely convey any important information to a client. You know your business, we know ours. Truly knowledgeable and experienced professionals can explain terms in simple English! You do it for customers everyday. As our customer, you deserve the same consideration. It is important that a business web site explain the terms, abbreviations and acronyms used to describe business activities, in simple terms. It's how to explain a website. Do you already know how to explain a good website name, a good sitemap or what a good menu is?
This website was written to provide easy to follow
good website and search engine
optimization information for
business owners. It is not intended to provide
do it yourself information
web site designers, even though it certainly does! Our goal is to provide
potential clients with the
business website information to make
an informed business decision. That's
how to get a business website that actually works for your business.
The following terms used on web sites may be familiar to visitors trying to find a good website designer or a good search engine optimizer. If we missed any terms that are important or confusing to you, please send us an email or give us a phone call and we will help to explain them.
Each term is a link to detailed explanation of that term.
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The website terms above are presented in random order. You can quickly return to the Terms Menu from any of our terms pages, by pressing any Term Heading.
Hyper Text Markup Language was developed by the
originator of the world wide web. Although it continues to be revised and expanded as the technologies evolve, it is still the foundation on which all
good web pages are built.
What is valid html?
Our web site is written in
valid XHTML. We chose to write our website in
XHTML 1.0 Strict
, to show our visitors that it is not necessary to use older document types like
HTML 4.01 Transitional
to produce interesting web pages that still conform to
strict markup requirements.
What is valid xhtml?
A major advantage of XHTML over HTML is in it's compatibility with most browser types and devices (including cell phones and similar hand held technologies). Since more people will be accessing the world wide web using portable devices, writing a business website in XHTML will become far more important.ALGORITHM (al�go�rythm)
Search engines have become far more sophisticated than the original simple database systems of the early days. They now consider semantics and information relevance far more important, than simply counting the number of times a certain keyword appears on a page. Each web page is filtered through their algorithm to determine it's real information content. Some search engine algorithms can contain millions of steps, before ranking each page. (The word is derived from the name of the Persian mathematician Al-Khwarizmi.)
Major search engines are constantly trying to improve their
search results services. They do this, by making changes to the way their algorithm analyzes each web page. Attempting to
approach human reasoning
will eventually allow search engines to anticipate what information their users are actually
searching for! Until then, web content developers will need to anticipate which
questions are most likely to be used by a potential visitor and incorporate them into
specific web pages and
specific page titles.
Web pages are actually called
information resources in the cyber world. The
developed a uniform way to describe the location of each page published on the web. To locate and
retrieve a specific web page, knowing it's exact location on the web, is very important! The complete
URL for this page is:
http :// www.seowebsitesdesigners .com/website_terms. html
Search engines need a method for retrieving web-pages before they can analyze and rank them. Spiders ( aka. robots) are actually computer programs that each search engine uses to scan the web for web pages.
Search engines have spiders? Search engine spiders are required to
follow the rules too. Every website should have a
, which tells the spiders what information to take, which files and folders to ignore and which search engines are not permitted to take files from the site.
Creating a space for
a web page in a search engine's database is called
indexing. However, once indexed, a search engine can delete all records for a website, if they determine that the content is simply
so poorly written that it can't be accurately
given a page ranking. Once a search engine de-indexes your website, getting that
domain name re-indexed can be difficult, expensive and time consuming.
Search Engine Indexing
Who has the biggest and/or best index? The term "best," is a matter of personal preference. Checking the
top search results pages from
several search engines, will usually give you better information resources than simply going through many pages of the same search engine's results. Major search engines each have
Billions of web pages indexed. Do you know
how to search?
Search engine optimization
is the act of writing or re-writing a web page to be more accessible and rank higher in the
search results pages of the major search engines. Having a web page appear near the top of the search results will usually mean that more people will see it and visit your website, since most people don't look through page after
page of search results. The better the
page ranking, the more visitors generated. For
a business website, this means
finding more customers.
Search Engine Optimized websites are easier for search engines to both index and rank. To be a
search engine optimized website most if not all, of the web pages on the website are titled and written to provide good information about a specific topic. Topic
relevant page title,
high quality information content. Also known as a:
Search Engine Friendly Website
A web site is simply a collection of web pages in a server folder, at a common ip address. Every computer or web server connected to the Internet has a unique address referred to as it's Internet Protocol address. An IP address is four numbers separated by dots, for example: 22.214.171.1249. An ip address is not the same as your website name or Domain Name, although they each identify your website's location.
Business web sites are a specific type of web resource. To be
a valuable source of information, you need to tell your visitors about what you do, how you do it and why in detail. All this
valuable information must be presented from
your visitors' perspective. It's all about your
visitor, what they need and how your
business website will
solve their problem!
A business site is not advertising! Every
new company web site
a good web site
a good business web site
. Please read:
What is a website?,
What is a good web page and
what is a good site map?
One of the most costly web site design mistakes made by business website designers, is their over or misuse of graphics. People love pictures. A great deal of emotional response can be generated by colors and appropriate pictures. Unfortunately, search engines are cold, emotionless creatures who are driven by programming logic alone. They can't see the beautiful pictures of information! Search engine spiders can only read text information. It's easy to fill a web page with pretty pictures and still have a blank web page! Search engines only "see," the alt text ( Choose your terms, carefully).
Flash Websites present dynamic or animated movie graphics using
. The user will usually be required to also have specific, additional plugin software installed in their computer. Although Macromedia.com is working on
improving accessibility and user independent features, flash website graphics should probably be left to professional developers. You can waste many thousands of dollars to design a
animated website that never gets
indexed by a search engine!
Internet or (World Wide Web)
was conceived and designed to be a fail-proof communications system for the
U.S. military (in 1962). The
World Wide Web began much later (1990). (see
history of the WWW) Although the word "Internet" has come to mean
Free Information to most people, it is still being developed. "
The World Wide Web (known as "WWW", "Web" or "W3C") is
the universe of network-
accessible information, the embodiment of human knowledge.
Use the Internet wisely and it will reward you with new customers. Although it may not have originally been intended for business use, The WWW has become a necessary business tool. If a business website owner know how to provide good, free, relevant human knowledge to the buying public, they are helping to fulfill the promise of the WWW. Read also: How to search with a search engine to see why.CSS - (Cascading Style Sheets)
Cascading Style Sheets (
CSS) allow web page designers to add presentation effects without creating messy or
specific browser dependant web pages. Our site allows users to
choose the style sheet they prefer. You can check any website for
Cascading Style Sheets allow website designers/owners to change the look of their site by editing only one page. Changing the font color or size periodically, keeps your web site fresh. Multiple cascading style sheets aid in web site accessibility.Database (digital data storage)
A database is simply organized digital information.
Website databases can store your company's public information. Everything from inventory reports for "in stock" information for your customers, to lists of your suppliers, addresses and phone numbers can be stored in your website databases.
Search engine databases are huge collections of individual web pages. They are used to store and (once filtered)
rank web pages!
Your database choice will be determined by the type of business you operate, the type of data you need to share with your customers and your budget. Custom built databases can be very costly.[ Content ]
good design decisions, you need
to find good information. The
design terms can be confusing to anyone not familiar with the industry jargon. We encourage every website shopper to familiarize themselves with the
terms to describe a website,
hiring a website designer. Knowledge is necessary to make
website decisions. There's a lot of
snake oil for sale on the WWW
meta tags are still important, but not for all the reasons you might have been told!
<a href="http://www.seowebsitesdesigners.com/website_terms.html">Website terms?</a>
Please note: Google does not permit direct link searches from non-exclusive business web sites and so they are not included on the search engine list. Please search Google directly at www.google.com
Valid CSS 3.0
Valid xhtml 1.0 Strict
Valid WAI AA
FOSI Associate member
Wave tested .
Good Net Guide Approved
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