An optimized website has good information, no session time limit and is accessible to people with disabilities. An assistive technology, user friendly web page.
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Search Engine Optimization
Search engine optimization is the process of creating or
re-writing web pages that
search engines will
list at the top of their
search results pages.
Although it sounds pretty simple, it's not.
Search engines rank web pages by
the information content quality they provide, period. Writing
topic focused information on each web page is just the beginning. Knowing
who the information is intended for, is the single
most important question in search engine optimization. Most
optimization techniques involve
keyword phrases that
a specific user group might use to find your web site. The web site that provides the most
relevant answers to those
keyword phrases will rank at the
top of the search results. Pages that rank near the top of the search results will attract more visitors. For every
business web site, this is critical to
creating a profitable website and every business needs to
find new customers to
SEOis an abbreviation for search engine optimizer. Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
A good search engine optimizer is usually
a professional website designer who specializes in re-writing web pages to
fix previous design mistakes.
White hat SEOs
understand the important aspects of presenting good,
valid web page markup, re-writing
good page titles proper
heading and title use and
important meta tags
, in the manner that
search engines approve. Every good SEO also knows
how to make a website
Answer: In a word, "definitely!" Our entire web site is devoted to providing free information to people planning a business website. We provide an "index file" of the important search engine optimization information pages on this site. At the bottom of this page you will find links to all the major search engines results pages for even more search engine optimization information. Simply press any search engine name to get their results page.
Answer: Designing, building and publishing a new company web site can be a significant business investment. To be a profitable investment, you need to generate new customers. If nobody but your "friends" visit your site, you wasted all the money you invested! Search engines should provide more than 90% of the visitors to a business web site. To do that, they need to rank your web pages high enough to attract visitors. If you calculate how many new customers you need, to cover a $200-500/page fee, you can quickly determine if optimization will be profitable. If it's not, you probably don't even need a company website! Since we guarantee your website's performance, your web site investment risk is reduced.
Answer: This is probably
the most common misconception for new website owners. There are well over
200 million websites already on the world wide web. With millions of new web pages being added daily, having your site rank high enough to be found, is
the real SEO challenge
. In reality, without
good optimization practices, your web site might not get any unsolicited visitors!
Answer: FrontPage websites need lots of work to achieve good ranking results on any search engine not affiliated with Microsoft. FrontPage produces web pages by a wysiwyg software package that is best viewed with Internet Explorer. They rarely validate, offer poor accessibility features and generally don't rank well on search results. Even MicroSoft finally dumped the product, then came out with new ways for you to mess up dynamically!
Dynamically generated web pages, like those produced by
Joomla, as well as other
content management systems or cms have issues well beyond
simple SEO techniques to fix. Since pages are produced by accessing a
on the fly, content can change for each user. This can cause problems for search engines, when the page names are only a string of code.
Session identifiable features of a cms, allow websites to gather and store visitor information, without their knowledge or consent. This creates serious
privacy issues for business owners, since governments everywhere are concerned about the problem of
identity theft and are requiring business to take measures to protect customers from fraud.
Accessibility is also not well supported on dynamic web pages. However, it's amusing that search engines produce
search results pages dynamically, but
rank static xhtml pages higher, most of the time. Since dynamically generated web sites create serious
security issues, we explain the cost/benefit of SEO and their CMS to every client before attempting to improve their site. This is no place to let an inexperienced SEO play around!
Ethical search engine optimization?
Answer: There are many forms of unethical search engine optimization used by web site developers. Repeating key phrases over and over for no purpose, is probably the most common. Although temporarily effective, every unethical technique has it's risks. Search engines do not tolerate deceptive practices for very long. When discovered, the site is usually de-indexed! Ethical search engine optimization involves carefully presenting information in the best way possible. Long term search results are far more important than short term gains. Well optimized web sites usually improve their search results over time.
Answer: Good search engine optimization methods take time to mature. Many search engines will scan your site several times before giving your web pages the ranking result they deserve. It also appears that some search engines only update their databases every month or so. We usually see dramatic results in 3-6 months. Since we monitor every site we build, we also make subtle changes to the web pages and
page titles for at least six months.
Search engine optimizing is a process, not an event. We track your
website performance statistics for the full year after we
publish a website.
One of the first questions we ask a potential client is:
How long did you spend reading our information pages before making contact? If they answer:
Several hours, over a few weeks. We know that they already understand the value of our services, how we do things and have probably confirmed our
search engine search results. If not, we suggest that they read a few more pages, so we can all start from a common understanding and not waste each other's time covering all the information that they need to know. Although we certainly enjoy
answering good questions, we have already spent more than 1000 hours providing
good answers, by
building a good website. Every good SEO will ask a lot of questions, before agreeing to work for a new client.
Good websites answer questions and so
good business web sites are designed to
help new customers find answers. We're not
SEO experts and anyone who believes they are, should probably be avoided. The web is expanding and evolving so rapidly and search engines evolve with it, that its not possible to know everything about SEO, even at a given time. We're constantly learning something new, because we've already learned
how to ask the right questions!
<a href=" http:// www.seowebsitesdesigners.com/search_engine_optimization/frequently_asked_questions. html">Why ask questions?</a>
Please note: Google does not provide direct search results, or permit searches from non- exclusive business sites and so they are not included on the search engine list. Please get Google search results directly from www.google.com
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