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How did marketing get so confusing? As with many
business terms, it's usually about trying to put
a good spin on
an unpleasant reality. The world of mass media advertisers, is full of brilliant spin doctors!
In the brief history of the World Wide Web, a lot of people have seen the dawn of the information age as an opportunity to exploit it's enormous potential for profit. Advertising executives from all over the world saw the Web as simply another mass media form to exploit. How much different could it possibly be than the early days of radio and television? At the same time, their clients were asking for more exposure to more people, for less cost. To Ad execs, this new age advertising space, was a cheap way to reach millions of customers and keep their paying clients happy. In the early '90s, .coms sprang up everywhere. Just as quickly as they came, most of them failed. Why? Because most of the people who started them, had no idea about what a website is for! Free information, that can be accessed from anywhere, any time, by anyone connected in any way to the Web. To take advantage of all that free information, you only need to find the right website!
Marketing is part of
what a business web site does, but it's not simply
A good business website lets anyone who wants it,
find information about a company at no additional cost to either the company, or
a potential customer. In the early development of search engines, they quickly realized that they could
sell ad space to advertisers who couldn't
get good search results any other way. So the choice is simple,
write good web pages or simply
pay search engines to list your site in their
paid advertising sections.
SEM is advertising, which is only part of a
good marketing strategy.
A good website is
the most powerful marketing tool imaginable, in the hands of
a good business designer.
Search engine marketing is an industry
buzzword and there's a lot confusion
about search engine marketing versus
search engine optimization methods. To even begin to understand the differences, you need to first understand something about
search engines and
search engine marketing objectives.
The first, is to provide their users with
good organic search results, from
credible information resources. They do this by providing natural or
organic results to the
search phrases typed into their
search word input box. The second, is to generate revenue for themselves. They do this by selling
advertising space on the same search results pages.
Search engines make billions of dollars
selling paid advertising on their results pages. This makes search engines very interested in attracting as many users as possible. The more times each day that someone
paid inclusion link, the more revenue the search engine company generates. When you understand that every search engine web site is also
a business web site you can easily understand
what motivates search engines. Search engines are among
the most successful websites on the web.
The following are some simple definitions for SEM or search engine marketing :Wikipedia SEM
In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods are:
* Search engine optimization, or improving rankings for relevant keywords in search results by rectifying the website structure, and content such that they could be easily read and understood by the search engine's software programs. It is seen that website containing the latest trends and updates are first available to the visitor.
*Search engine advertising, or paying the search engine company for a guaranteed high ranking or an ad displayed aside the results (commonly known aspay per click advertising).
*Paid inclusion, or paying the search engine company for a guarantee that the website is included in their natural search index.
Search engine marketers are experts and firms who explore the weaknesses and strengths in the methods and individual products to find the best way to promote a particular website in search engines.
SEO is an abbreviation for search engine optimizer. Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
Many business web sites rely on links from distributors and manufacturers to bring visitors to their sites.
A good example website, would be a specialty retailer that has their site listed in the
Where to buy section of the manufacturers web sites. A good SEM will explain how to get your site included in all of these regional listings.
A real search engine marketer has no reason to use any
special tricks to try to
manipulate search engines. You're already willing to pay search engines to list your site! Every
business website has
information to provide visitors with good reasons to visit. Allowing (or asking) a search engine marketer to use unethical techniques to increase your traffic, will be a very short term
A good search engine marketer will:
See also: Improve Search Engines Positions
Ethical Search Engine Marketercan also help your SEO
Due to the overly aggressive
marketing tactics employed by some search engine marketing firms, business web site owners are often confused about the entire
website marketing industry. SEM is simply paying search engines to advertise your site and there's nothing confusing about that.
a beautiful website!
Big Business websites
SEM is rarely Good SEO
<a href=" http:// www.seowebsitesdesigners.com/search_engine__optimization/SEO-SEM-search_engine_marketing. html">Why SEM is not SEO?</a>
Please note: Google does not provide direct search results, or permit searches from non- exclusive business sites and so they are not included on the search engine list. Please get Google search results directly from www.google.com
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