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To make good investment decisions, you obviously need to understand the risks and long term financial rewards. Getting a good return on investment is always the objective. A business web site can provide any business with a good ROI, if the business owner understands what a website is, what a good website costs and how to make it a profitable investment decision. A web site is only a good investment if it will get good search results. Unless or until you know what makes a website successful, you will likely get talked into building a beautiful website in the mistaken belief that it's what potential customers want to see. Good business designers explain what a business website does for your potential and existing customers. A cheap investment is usually a bad investment. Unfortunately, many web designers are simply graphic artists who will focus on how good your website looks and not how good your web site works. You hear about a business owner investing 20 to 30 thousand dollars, getting a website. Then after a year of admiring their beautiful website (but only getting a few visitors, who don't even contact them) they complain that ....
With more than
200 million websites on the
WWW, it's a good bet that we'll hear this more often. Most
business websites are designed to
impress business owners, yet completely ignore
what customers want from a website. The web is still experiencing
growing pains. Very few designers know
how to build a valid website, let alone
how to design a good web site for a business. Simply put,
a good website has
good information for visitors. Your potential customers already know
how to search and
how to find information on the web. If you
want customers to find your site, you probably need to
find a good seo designer, or be prepared to make a large investment in
search engine marketing!
How do you decide what a website should cost? You need to base that decision on what it costs you to continue to lose customers to your competitors. We always do an analysis of who is your potential customer, how large your trade area is and how many people would likely use your products or business services. Once we find the information, we can determine how many new customers your site would generate, if it became highly ranked on the search engines results pages. Because all search engines rank websites that have been online for several years higher than new websites, a website does not become mature for 2-3 years. Instant success on the web is simply a website myth. Since a website is not simply short term advertising, it remains available to your potential customer until they find your website with a search engine. Unless you initially invest in a good information website, you will never get the performance results needed to create a successful business website. If your average sale is a thousand dollars and your profit margin is 20 percent, you can easily see how many new customers you need to generate over a FIVE YEAR PERIOD to justify the initial cost of a good website.
For a business to business website, each new customer could be worth many thousands of dollars a year. It's pretty obvious, that you probably won't find them with a cheap website! Again, what are the costs in lost opportunity for potential customers not to find your website?
You can spend a lot of money paying search engines to
promote a website.
Pay-per-click campaigns can be expensive if your visitors visit, but don't buy anything. Although some sites can benefit from short term marketing campaigns, once you stop paying,
potential customers stop coming.
Good seo helps your site
find new business for the long term.
Getting a good bang for your buck, requires that you make good decisions about the
cost/benefit of a website, BEFORE you simply
build a website and
learn the hard way! If any
web designer has told you that the only way to
get good results on search engines is by
paying the search engine, run!
A good business designer will explain
how search engines work,
how to write good web pages and
how to find customers with a website. And no,
meta tags are no longer very important to
For someone to visit your site, they will likely come from a link on another website. Search engine results pages are one example. Unethical or Black Hat Seo often involves buying links from link farms, to try to manipulate search engine ranking. It simply doesn't work for long and is a waste of your money. Putting your website name on all your stationary and media advertising, will probably get better results than buying worthless links. Successful websites invest in creating a quality visitor experience, to attract new customers. Good websites are where you find good answers to good questions.
invest in a good business website, you are adding asset value to your company. When you sell your company, the asset value created by
a successful website can greatly increase the value of your company. Since
a website is far more than simply
a short term advertising expense, its value to a company increases with age. The initial
cost of a good website is always be included on the
asset list for your business, so its important to know
how to get a good website.
<a href=" http://www.seowebsitesdesigners.com/designing_websites/business-investment. html">Is a website a good investment?</a>
Please note: Google does not permit direct searches from non-exclusive business sites and so they are not included on the search engine list. Please search Google directly at www.google.com
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