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There are many design organizations that receive
awards for various designs. Architects win a design award for novel or functional building designs. Automotive designers win awards for unique or efficient car designs. Retail merchandising organizations give out awards for
retail display designs. The
web site design industry has also spawned numerous organizations that present
great design awards each week. Many
award winning sites could easily
win an award from the
web pages that suck site! Do you need
a site to find customers?
How important is a website to your business? Do you want
a successful business website? Then design
a website to win customers, not awards. When you understand that customers already know
how to search the web to
find web sites with
quality information, you can
design a good website to
give customers what they want,
Winning design awards won't
impress your customers.
Good business information is always
a good business investment decision.
What do all design awards have in common? They promote the designer as having designed something great or exceptional. Unfortunately, design awards in every industry are more about marketing hype and myths than real substance. A simple marketing ploy, designed to artificially enhance a designer's professional credibility. Since there is a category for nearly every designer in every industry, design award winners don't mean very much to a well informed customer. Good information design wins customers, every time.
What is a website, before you make any
important design decisions.
A profitable website is far more
important to your business than having
a dozen design awards.
The best website is
a website that finds customers. Please read:
How mistakes cause website problems.
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With so many
posing as website designers
, business owners are often confused about
what a good business web site is supposed to do for their business. We often hear about
business web sites that cost many thousands of dollars to design and
no customers. The designers' answer to this
We need to launch
a search engine marketing campaign!
When we explain that
a good web site would have probably
cost less and performed much better without any
, they're no longer impressed with their
design award winner
Profitable websites are designed to
help customers find
good information. An
award winning web site may impress your friends, but
a good company web site will impress your
Award winners can continue to build
beautiful web sites.
Good business designers will continue to build
good business sites that answer
Good web sites are where you
find good answers.
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Beautiful websites can be very impressive the first time you visit. Good design sites, give customers good reasons to return again and again. For the business website owner, that is an important difference. Your customers are always looking for good information when they search the web. They are not simply looking to be entertained. Although a good presentation of your site's information can help your business credibility, it's not nearly as important as high quality information, simple navigation, a good sitemap, simple contact information and a good customer service policy.
Designers win design awards for the pretty pictures and interactive website features, not for finding new customers for your business. A good designer will help you to build a profitable website. Beautiful websites don't stay beautiful for long, when customers can't find the website with a search engine! A good business design will help you get good search engine results.[ Content ]
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